The Assignment
Ronald McDonald House Orange County needed a logo for its annual Sisterhood Brunch & Boutique fundraising event, a gathering that brings together supporters for a morning of connection, shopping, and philanthropy. The logo needed to align with the organization’s established brand standards, including the use of existing Ronald McDonald House Orange County brand colors, while creating a unique identity for the event.
The Creative
The design solution centered on creating an icon that immediately communicated the event’s key elements while maintaining consistency with the Ronald McDonald House Orange County brand. The organization’s established color palette was incorporated throughout the design, allowing the logo to feel like a natural extension of the existing visual identity.
The logo illustration combines a shopping bag and coffee cup to represent the boutique and brunch experiences that are central to the event. The coffee cup features red stripes inspired by Ronald McDonald’s iconic socks, creating a subtle visual connection to the Ronald McDonald House brand. Rising from the cup is heart-shaped steam that mirrors the heart imagery frequently used throughout Ronald McDonald House Orange County’s branding. The sketch-style artwork was intentionally chosen to align with the illustrated visual language found throughout the organization’s brand. Its childlike, hand-drawn appearance reflects Ronald McDonald House Orange County’s commitment to supporting families and children, creating a warm, approachable identity that feels both personal and authentic.