The Assignment
Ronald McDonald House Orange County needed a fresh new vehicle wrap design for their two transportation vehicles used to support the needs of families staying at the house. The design needed to be immediately recognizable as part of the organization so families could easily identify it, while also staying consistent with the organization’s existing brand style and colors.
The Creative
The vehicle wrap was designed to feel warm, welcoming, and instantly recognizable as part of the Ronald McDonald House Orange County brand. Bright yellow from the organization’s color palette was used prominently to help the vehicle stand out while creating a cheerful and uplifting presence for families. Flowing graphic elements and heart illustrations reinforce the caring, family-focused mission of the organization, while the large logo placement and consistent brand styling help ensure the vehicle is easily identifiable throughout the community.