The Assignment
LaBahn’s Landscaping needed a large-format trade show banner that would stand out in a crowded exhibition environment and create an immediate conversation starter with attendees. The client came to the project with a clear vision: feature two team members piloting a spaceship through outer space while promoting the company’s forward-thinking approach to landscaping. The banner needed to be bold, memorable, and fun while maintaining strong brand visibility throughout the event space.
The Creative
The design solution embraced the client’s imaginative concept, transforming it into a visually engaging trade show display that blended humor, personality, and brand recognition. The outer space theme was brought to life with vibrant galaxy imagery, dramatic lighting effects, and a custom spaceship featuring two LaBahn’s Landscaping team members at the controls. The playful concept created an approachable and memorable experience that encouraged attendees to stop, engage, and learn more about the company.
To maximize visibility across the showroom floor, the LaBahn’s Landscaping logo was intentionally positioned large and prominently at the top of the banner, ensuring the brand remained recognizable even from a distance. The bright, high-contrast colors and dynamic space-themed graphics were chosen to capture attention in a busy trade show environment, helping the display stand out among competing exhibitors. The final banner successfully balanced professionalism with personality, creating a lighthearted and eye-catching display that reflected both the client’s vision and the company’s innovative spirit.