The Assignment
As part of the Seabreeze Management family of brands, CommonArea required a visual identity that aligned seamlessly with Seabreeze’s established brand standards while creating a distinct presence for its resident-facing digital platform. The portal serves as a centralized online resource where homeowners and residents can access community information, manage payments, submit service requests, review account details, and interact with their association. Because the platform would be used across both desktop and mobile environments, the brand identity needed to be recognizable, scalable, and easy to navigate at any size.
The Creative
The logo was designed to maintain a strong connection to the trusted Seabreeze brand while establishing CommonArea as its own recognizable digital experience. Existing Seabreeze brand colors were incorporated into the identity to reinforce familiarity and visual consistency across the company’s growing suite of services.
A key project requirement was the development of an icon that could function effectively as a mobile app icon while remaining visually connected to the full logo. The custom symbol features interconnected letterforms that represent community, connection, and collaboration—core principles of both Seabreeze and the resident experience. The simplified mark was carefully designed to remain clear and recognizable at small sizes, ensuring strong performance across app stores, mobile devices, website navigation, and digital communications.
The final identity delivers a modern extension of the Seabreeze brand, creating a cohesive visual system that supports the CommonArea platform’s purpose: providing residents with a convenient, centralized hub for managing and engaging with their communities.