The Assignment
Boys & Girls Clubs of Central Orange Coast needed graphics for a fleet of vans that would increase visibility, strengthen brand recognition, and create a memorable presence throughout the communities they serve. The client requested one van with a bold comic book-inspired design that would be fun, energetic, and engaging for youth-focused events and programs. A second van was designed with a more traditional branded approach, emphasizing a clean, professional appearance while maintaining a strong presence on the road.
The Creative
The comic-inspired design is fun, energetic, and a natural extension of the Boys & Girls Clubs of Central Orange Coast brand. Bold colors, dynamic graphics, oversized messaging, and playful comic-style elements were incorporated throughout the design to create a vehicle that stands out on the road, at events, and throughout the community. Every element was intentionally designed to capture attention, appeal to young audiences, and reflect the positive, uplifting spirit of the organization.
The van was later featured as part of a trade show display and was also transformed into a life-sized cardboard cutout for a children’s play, further highlighting the fun and engaging nature of the design. The project successfully increased visibility, strengthened brand recognition, and created a memorable presence that resonates with children and families alike.