The Assignment
Antis Roofing & Waterproofing needed a fleet graphics package that could bring its larger-than-life brand personality to a wide variety of vehicles, from passenger cars and pickup trucks to a full-size dump truck. The challenge was creating a cohesive look that would remain instantly recognizable regardless of vehicle size while transforming the fleet into a collection of rolling billboards.
The Creative
Just like the Antis brand itself, the fleet graphics were designed to be bold, energetic, and impossible to ignore. Vibrant colors, playful comic-inspired illustrations, and oversized branding work together to create a sense of movement, excitement, and personality. Every element was carefully scaled and positioned to maintain consistency across the entire fleet, whether applied to a compact vehicle or a large dump truck.
Strategic logo placement ensures the Antis name is visible from a distance, while contact information is integrated thoughtfully for easy readability without competing with the visual impact of the design. The result is a fun, attention-grabbing fleet that captures the company’s unique culture, reinforces brand recognition, and turns every vehicle into a memorable experience on the road.