The Assignment
Antis Roofing & Waterproofing needed a modern website that would improve functionality, streamline navigation, and more effectively communicate the company’s identity. While Antis is well known for its community involvement and philanthropic initiatives, the primary objective was to ensure visitors immediately recognized Antis as a roofing and waterproofing company serving homeowners associations (HOAs). The new website needed to clearly showcase the company’s specialized services and expertise while creating a seamless user experience that connected its industry leadership, core values, and commitment to giving back.
The Creative
The website architecture was strategically built around Antis’ three core pillars: Be Sure, Be Safe, and Be Good. These guiding principles influenced both the navigation structure and overall user experience, creating an intuitive framework that makes information easy to find while reinforcing the company’s culture and brand messaging throughout the site. Special consideration was given to ensuring that emergency service information was highly visible and easily accessible, allowing HOA board members, community managers, and residents to quickly find assistance when urgent roofing issues arise. Clear calls-to-action and strategically placed contact opportunities were also incorporated throughout the site, making it simple for visitors to inquire about services, request estimates, and connect with the Antis team.
Visually, the website embraces the bold, energetic personality that has become synonymous with the Antis brand. Bright brand colors, comic-inspired graphics, custom illustrations, and strong visual hierarchy were incorporated throughout the design to create a memorable online experience that feels distinctly Antis. While the design captures the company’s fun and approachable spirit, it also clearly communicates professionalism, expertise, and trust.
The result is a highly functional website that immediately establishes Antis as a leader in HOA roofing and waterproofing while highlighting the company’s longstanding commitment to giving back through charitable and community-focused initiatives. By balancing service-focused content with the organization’s values and philanthropic mission, the website creates a cohesive digital experience that authentically represents the Antis brand.